Presentations
Presentations became one of my favorite ways to package creative work, turning strategy and data into something clients and prospects could act on.
The work spanned pitch decks, sales enablement, QBRs, brand guidelines, and thought leadership across e-Dialog, Cheetah Digital, Marigold, and Wunderkind.
Pitch work meant building the "Art of the Possible," mapping full customer journeys for prospects like Allegiant, Kia, and Talbots to show what their program could become. Slideware ranged from Sailthru RFP companion decks to holiday QBRs and Liveclicker engagement guides.
At Wunderkind, I built the company's first call sales deck and designed the CRO's keynote for eTail West. I also led brand guideline decks through the Cheetah Digital to Marigold rebrand, defining logo usage, color, and voice.
The Evite team credited our slideware and creative partnership with helping win the IMPACT Award for Best Newsletter and Innovative Use of Email.
I presented on email design at the W3C HTML Email Workshop in Paris and IRCE in San Diego, and wrote 30-plus industry articles, building credibility that supported new business and client retention.
Role
Creative lead, building pitch decks, sales enablement, QBRs, brand guidelines, and keynote presentations.
Engagement
Ongoing across agency and in-house roles, 2007 to present, from e-Dialog through Wunderkind.
Results & Highlights
Wunderkind's first call sales deck and CRO's eTail West keynote. Evite IMPACT Award. W3C Paris and IRCE San Diego speaking engagements. Led the Cheetah Digital to Marigold rebrand guidelines.
