Innovation
I've spent my career pushing the bar in email, chasing hacks and firsts that made the format do more than sit still in the inbox
I led interactive "kinetic" campaigns for Tailored Brands, Neiman Marcus, and PrettyLitter. Neiman Marcus ran on Cheetah Tap, our in-house interactive button product, powering the "In Theory" shoppable carousel. Tailored Brands got Prom Your Way, a tap-to-match rental promotion. PrettyLitter's gamified "Scoop the Poops" email turned a prize reveal into a top performer.
Prom Your Way won a 2024 Hermes Creative Awards Gold, beating business-as-usual campaigns by 2.4% on clicks and 14.6% on real opens. Neiman Marcus's In Theory won Best Use of Interactive at the 2021 MediaPost EIS Awards. PrettyLitter's gamification email became the highest click-through prospect send of the year, ranking top 5 for revenue and top 10 for conversions. Tracking pixels on background images gave us visibility into interactive taps that were invisible before.
Role
Interactive and innovation lead, piloting kinetic, dynamic, and responsive techniques within Creative Services.
Engagement
Career-spanning innovation work, 2013 to 2024, across agency accounts including Tailored Brands, Neiman Marcus, PrettyLitter, and Starbucks.
Results & Highlights
Coined "Super Subject Line" · Built 2-in-1 responsive design · Early Tap to Call and Tap to Text · Hermes Gold, Prom Your Way, Tailored Brands (2024) · MediaPost EIS Award, Neiman Marcus (2021) · PrettyLitter: highest CTR prospect email of the year
