Wunderkind
I've lead creative for Wunderkind, a real-time identity and marketing platform that helps retail and ecommerce brands recognize the revenue hiding in anonymous traffic.
Support included creative parnetship across go-to-market, product launches, sales enablement, and live events.
My focus was creative that could carry Wunderkind's brand across every format.
Partnership launches called for a full creative kit: eBooks, email, social, and web pages, built to support integrations with ESP's like Klaviyo, Cordial, Braze, Salesforce, and Bloomreach.
For ShopTalk and eTail West, I built booth graphics, print materials, and presentations, including the company's first sales deck and the CRO's keynote.
I designed a Vogue-inspired luxury magazine sent to ABX prospects, pairing company news, case studies, and capabilities in a premium, high-fashion package.
The work helped Marketing surpass SAL targets at 119%.
AI-assisted workflows sped production during fast-moving launches, keeping creative consistent from the trade show floor to the executive stage.
Role
Creative Operations manager and designer, developing GTM, lifecycle, and event creative across digital, print, and presentations.
Engagement
Supports marketing campaigns, product launches, partnership marketing, and events including ShopTalk and eTail West.
Results & Highlights
Helped Marketing surpass SAL targets at 119%. Designed the Wunderkind prospect magazine. Led creative for the Klaviyo and Braze launches, the company's First Call Sales deck, and the CRO's eTail West keynote.
