Quick Intro
I'm a creative leader who has directed designers and coders, developing captivating experiences for brands.
Featured Projects
About
I’m Jim Kelley, a hands-on creative leader who likes to lead, make, and get my hands a little dirty in the details.
With 20+ years in digital marketing and design, I’m passionate about storytelling, innovation, and helping brands grow by creating more meaningful connections with their customers. I love figuring out how all the pieces fit together, from the big idea and creative execution to the people, process, and technology that bring it to life.
Over the years, I’ve been fortunate to work alongside incredibly talented people, each bringing their own skills, perspectives, and personalities to the table. The best work happens when those different strengths come together, which is why I thrive in collaborative, cross-functional teams.
Home is the Rochester, NY area, just outside the beautiful Finger Lakes. Away from work, you’ll usually find me checking out local food and live music, playing drums, watching football, or spending time with my family.
My Creative Pillars
Make Yes Possible
I partner with clients and their teams to elevate the customer experience. I focus on solutions, not obstacles, bringing the right people together to move work forward.
Push the Envelope
Testing, learning, and evolving is how better work gets made. From personalized content to interactive experiences and AI, I focus on ideas that move beyond the expected.
Operationalize Excellence
Every client is different, so I adapt the tools, process, and workflows to fit. From planning to execution, I focus on making teams more efficient and work more effective.
